How Techstars, Meta helped profitable LatAm startup Mercately raise a $2.6M seed

In Latin American countries like Brazil and Chile, messaging platform WhatsApp has become one of the most popular apps to use to buy things online. It was even the e-commerce platform of choice in the region during the pandemic. But WhatsApp is designed to be a messaging platform, not an e-commerce site. A startup called […]

© 2024 TechCrunch. All rights reserved. For personal use only.

from TechCrunch https://ift.tt/q8abCVM